Presentation of Villanueva de la Serena's Citizen Card: Innovation and Connectivity with Zitycard and Telefónica

Villanueva de la Serena Town Hall Unveils a Physical and Virtual Citizen Card for Access, Reservations, and Payments of Municipal Services
May 31, 2024 by
Presentation of Villanueva de la Serena's Citizen Card: Innovation and Connectivity with Zitycard and Telefónica
ZEUMAT ZITYCARD SL, Santiago Rubio Rodrigo

Villanueva de la Serena has launched a citizen card that its residents can request starting June 25. The city is becoming a leader in Smart City initiatives.

In an exciting event held on May 30, Villanueva de la Serena took a significant step toward modernization and connectivity with the presentation of the Citizen Card. This innovative tool, developed in collaboration with Zitycard and Telefónica, promises to transform the lives of residents by offering an integrated solution for accessing municipal services. The Town Hall has launched the slogan “Citizen Card. Your Town Hall in Your Hands,” granting access to many public services such as libraries, museums, summer pools, cultural events, taxi vouchers, and sports services. The card, available in both physical and virtual formats, serves as an ID that allows citizens to identify themselves, access, reserve, and pay for any services offered by the Town Hall, making administrative procedures simpler and more digital. This was presented by the Councilor for E-administration, Mónica Calurano.. 

Innovation and Technology Serving the Community

The Villanueva de la Serena Citizen Card is a brilliant example of how technology can be integrated into daily life to facilitate access to multiple services. Thanks to the collaboration with Zitycard, a leader in mobility and urban services solutions, and Telefónica, a telecommunications giant, this card combines security, efficiency, and convenience.

Benefits and Features

Some of the many features of the Citizen Card include:

  • Public Transport Access: Citizens will be able to use the card to travel on public transportation in the city, eliminating the need to carry cash or buy individual tickets.
  • Municipal Services: The card will provide access to municipal facilities such as libraries, sports centers, and cultural centers, simplifying administrative processes.
  • Discounts and Promotions: Users will enjoy exclusive discounts at local businesses and cultural events.

Zitycard and Telefónica: Trusted Technology Partners

Zitycard's involvement in this project ensures efficient and secure implementation, leveraging its extensive experience in managing smart cards. Telefónica, on its part, contributes its robust telecommunications infrastructure, ensuring that the card operates smoothly and securely throughout the city.

A connected Future for Villanueva de la Serena

During the presentation, the Mayor of Villanueva de la Serena highlighted the importance of this initiative for the community: “The Citizen Card is a step toward the future, integrating technology and services to improve the quality of life for our residents. We thank Zitycard and Telefónica for their collaboration and commitment to our city.”

With this new tool, Villanueva de la Serena positions itself as a pioneering city in the implementation of technological solutions for urban management. The Citizen Card not only represents progress in terms of convenience and efficiency but also a commitment to modernization and innovation for the benefit of citizens.

Conclusion

The presentation of the Villanueva de la Serena Citizen Card marks a milestone in the city’s digital transformation, thanks to the strategic collaboration with Zitycard and Telefónica. This initiative not only optimizes access to municipal services but also strengthens connectivity and the quality of life for its residents, reaffirming the city’s commitment to innovation and progress.

For more information about the Citizen Card and its benefits, visit the official Villanueva de la Serena website.