Telefónica Spain has launched the Tourism Innovation Hub (HIT) with the support of over 40 leading companies in technology and tourism, including Zitycard. This project aims to revolutionize the digitalization of the Spanish tourism sector, with a particular focus on developing Smart Tourist Destinations (DTI).
Driving the Digitalization of tourism
Since its creation in 2013, DTIs have been a key initiative for modernizing and increasing the competitiveness of tourist destinations in Spain. These projects, led by SEGITTUR, are based on public-private collaboration, sustainability, accessibility, innovation, and technology. Today, Spain is a global leader in tourism digitalization thanks to these initiatives.
Zitycard's Role in HIT
Zitycard stands out among the companies involved in this innovative Hub. Specializing in technological solutions and enhancing the traveler's experience, Zitycard will make significant contributions to the development of smart platforms that integrate data and facilitate a more personalized and efficient travel experience.
Objectives of the Tourism Innovation Hub
The HIT aims to accelerate the digitalization of tourist destinations in Spain through cooperation between technology and tourism companies. Some of its goals include:
- Personalized Visitor Experience: Implementing technologies that personalize every stage of the tourist's journey, enhancing their overall experience.
- Data Management: Creating a data lake that centralizes tourism sector data, allowing for its analysis and national use to improve decision-making.
- Promoting Innovation and Sustainability: Encouraging collaboration and the development of innovative solutions that contribute to more sustainable tourism.
A Vital Sector for Spain
Tourism is a fundamental pillar of Spain's economy, representing 12.8% of GDP in 2023 and generating 24.8% of employment in the first quarter of 2024. The digital transformation led by HIT will enable Spain to maintain its leadership position in the global tourism sector.
The HIT Launch Event
The first meeting of HIT took place at LaCabina, a technological inspiration space within Telefónica's Innovation and Talent Hub. This venue, which houses over 200 solutions and products applied to different industries, was the perfect setting for the launch of this ambitious initiative.
With the participation of Zitycard and other leading companies, the Tourism Innovation Hub is set to transform Spain's tourism landscape, adapting to the needs of the modern traveler and promoting a smarter and more sustainable tourism model.
Conclusion
Zitycard positions itself as a key player in driving the digitalization of tourism in Spain, contributing its expertise and technology to the success of the Tourism Innovation Hub. This collaboration promises to not only improve the competitiveness of Spanish tourist destinations but also offer more enriching and sustainable experiences for travelers.
For more information about Zitycard and its innovative solutions, visit Zitycard.
